Woodford's World

Woodford is Bernese Mountain Dog with a BIG personality, and a heart as big as his paws. Whether he's exploring a new trail, supervising every project in the studio, or convincing everyone that one more treat is absolutely necessary, he has a way of turning ordinary days into memorable ones.

Known for his calm spirit, expressive face, and unwavering loyalty, Woodford reminds us to slow down, embrace every adventure, and appreciate the simple moments that make life so special. Around here, he's more than the inspiration behind the brand—he's family, chief quality-control officer, and everyone's favorite coworker.

We love supporting those who help others! Every purchase from our partner businesses helps support organizations and initiatives that make life a little better for dogs and the people who love them. Because doing good should always be part of the journey.